Sidmouth cafe prank pays off

10:19 06 April 2012

An April Fool's Day prank paid off for Sarah Mallett, who runs Fort Cafe, Sidmouth

An April Fool's Day prank paid off for Sarah Mallett, who runs Fort Cafe, Sidmouth

Archant

April Fool name change gives Sarah her busiest day of the year

AN April Fools’ Day prank paid off for Sarah Mallett, new owner of the Fort Café on Sidmouth’s seafront.

Without telling her landlord, David Burgoyne, Sarah, who took over the café near Bedford Lawn car park on January 7, swapped round the a and o from the building’s frontage, and in Fawlty Towers style, rearranged them to read Fart Cofé

“I wasn’t sure if people would notice, and how it would go down, but there was a stream of people taking photographs and some woman from Bergerac in France said she would take it home,” said Sarah, whose mum Jane, who helps her out, used to run the café a decade ago.

Sarah said the Sunday turned out to be her busiest day so far, adding: “It was a record so far, I’d like to think some custom came from having a little bit of fun.”

When the building was re-decorated, Sarah noticed the lettering popped on and off.

“It was only changed for the day, from first thing in the morning to the end of play that day,” she said.

“I think the landlord saw the funny side of things. He has a sense of humour.”

0 comments

Other News Stories

Yesterday, 22:58

Studio 20 in Ilfracombe was the venue for a charity spinathon that raised £2,000 in StarTrek sponsorship

Read more
Yesterday, 21:54

A variety of Great British Spring Clean events are being held around North Devon this weekend

Read more
Yesterday, 19:22

Opportunities range from cooking, to DIY, to offering friendship and a cup of tea

Read more
Yesterday, 16:35

The Lord Lieutenant and rescue helicopter will be dropping in at the Rotary StarTrek Challenge next Saturday (March 4)

Read more
Yesterday, 15:22

If you come down to the Byes in April, you could be in for a big surprise

Read more
Yesterday, 15:00

Police say 18 animals were taken some time in early to mid February

Read more
Yesterday, 12:30

Marpool Primary School’s ‘exciting’ gymnasts won top awards at the Devon school championships.

Read more
Yesterday, 10:22

Joy Strassen proved hard work pays off after GCSE success

Read more
Yesterday, 09:00

Police are seeking witnesses after a householder was stabbed in the chin following an altercation in Braunton

Read more
Yesterday, 07:00

Axe Valley Community College and Holyrood School at Chard are to become a Multi Academy Trust (MAT).

Read more

Local Weather

Partly Cloudy

Partly Cloudy

max temp: 9°C

min temp: 1°C

Most Read News

Place a family notice

Family Notices 24

Newsletter Sign Up

Sign up to receive our regular email newsletter

Find a job in Devon



Local business directory

Devon's trusted business finder

FFind planning applications